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“It is time to wake up and revive the subject of privacy and protection of personal data in Brazil,” writes Bruno Bioni in this Privacy Tracker post, and three topics are on track to do just that in the coming year. Bioni posits that profiling and content boosting, the data-fication of the private sector, and the years of waiting for a comprehensive data protection law in Brazil may make 2018 the year the nation sees a law passed. However, the “political and economic situation is a proverbial bucket of cold water” on that prospect. “On the other hand,” Bioni writes, “this is a propitious year for the whole Brazilian society to demand and cover political commitments and government programs that are related to the socioeconomic development of the country,” and a comprehensive data protection law would be a boon to those efforts.
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