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The Network Advertising Initiative has released its 2018 Code of Conduct. The update to the organization’s self-regulatory standards is the first one since 2015 and integrates the NAI’s App Code, which had been a separate document since 2013. “This integration allows NAI members, regulators, and the public to view NAI guidance for web and app-based data collection and use in a single document while streamlining compliance requirements,” the NAI states. The document also clarifies some terminology: “Non-Personally Identifiable Information” is now “Device-Identifiable Information … to reduce potential confusion.” DII “is any data that is linked to a particular browser or device if that data is not used, or intended to be used, to identify a particular individual.” The Code also collectively refers to “Interest-Based Advertising,” “Cross-App Advertising,” and “Retargeting” as “Personalized Advertising,” though it still considers each a distinct practice. 
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